Art Direction
“DEL’’
Goal: Quartier des Lumieres
Art Direction Overall / Lighting
Shematic visual development for Smarpixel
Mach Group Real Estate Project
The 3D modeling incorporated in the application provides a comprehensive understanding of the project's scale, the neighborhood's value, and its anticipated growth within the surrounding community. It allows for an examination of occupancy status and logistical aspects vital to the location, including local traffic patterns, multiple access points, types of commerce, office spaces, and parking facilities.
My role was to establish an Artistic Direction that emphasized minimal materials and stylized rendering. Given the one-week deadline for submitting an artistic proposal, I concentrated on the 3D concept rather than 2D elements to maximize efficiency and adhere to the time constraints.
BREAKDOWN
Dream
Take a breath, take a time to be inspired. Building your mood board, find your references. Find your models, shader, preset that you can already use as a plan to avoid wasting time!
Structure
Starting to compose the scene, create your concept art. Be proactive and stay focus. Keep your energy when is needed!
What I have to create?
What I have to refine?
What I have to reuse ?.
Création
It’s time to rush, Don’t thinking too much just expand all of your energy on the main part of the Project!
MODELING
MATERIALS & LIGHTING
Be proactive and stay focus!
