Art Direction

“MACH’’

Goal: Quartier des Lumieres

Art Direction Overall / Lighting

Shematic visual development for Smarpixel

Mach Group Real Estate Project

The 3D model in the app lets you see the project's size, neighborhood worth, and community development. You can check occupancy status and get info about the location, including traffic, access points, businesses, offices, and parking. I focused on creating an artistic style with simple materials. With just a week to submit a proposal, I prioritized the 3D concept over 2D to meet the deadline..

BREAKDOWN

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Dream

Take a breath, take a time to be inspired. Building your mood board, find your references. Find your models, shader, preset that you can already use as a plan to avoid wasting time!

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Structure

Starting to compose the scene, create your concept art. Be proactive and stay focus. Keep your energy when is needed!

  1. What I have to create?

  2. What I have to refine?

  3. What I have to reuse ?.

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Création

It’s time to rush, Don’t thinking too much just expand all of your energy on the main part of the Project!

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PRODUCTION

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